The challenge

The Q3 campaign landing page had a 1.2 % conversion rate. The goal was to lift it to 2.5 % within six weeks.

What we did

• Full funnel audit using heatmaps and session recordings.
• Redesigned the capture flow, simplifying it from four fields to two.
• Rewrote the copy based on the most frequent objection motives the sales team heard.
• Continuous A/B testing on headline and CTA variants.

Outcome

2.74 % average conversion across the campaign window — +128 % over baseline. The design became the reference template for the next launches.